Tracking The Performance Of Your Online Marketing Plan

Report generation must be done regularly in order to stay on top of the performance of your online marketing plan. Through testing and tracking you can effectively and clearly see what is working and what is not. So then by doing more of what is working and less of what isn't working, you'll grow faster at less cost.

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This is a very important part of your business and must be done at least quarterly, unless you are functioning at beyond full capacity. As you are implementing or even prior to implementing your new marketing strategies, take the time to test and track so that you have a baseline to compare against.

Use the following types of data in your analysis of your marketing:

Rankings

Links/Backlinks

Traffic Sources and Volume

Visitor Data

Visitor Actions and Behaviour

Rankings

You will need to track the main site rankings for the different keywords. This will tell you where each keyword ranks, so you can get an idea of the ranking possibilities for the content you put out there using that keyword. You can use rank check backlinks

When testing your backlinks of your site, you need to find out where links are coming from. This is simultaneously a test to make sure that links are actually working. Track how many backlinks your site has and how many are recognized by Google. Do the same for your competitors, especially those who already have a good degree of online domination. This will give you ideas of where you need to link from. You can access link and backlink tracking tools to facilitate the process.

Traffic Sources and Volume

Traffic sources and the volume of traffic need to be tracked and optimized. This will tell you where your visitors are coming from and the number of visitors you are getting from each source. It is important to know if they are direct visitors, referred through natural search engine results, referred from other sites or referred through paid search engine ads. This type of tracking will also reveal the keywords that are working to get visitors to your site. There are traffic tracking tools available for this.

Visitor Data

Visitor data should also be tested, tracked and optimized as a regular part of your marketing program. You want to know where they are located, which web browser they use, the type of operating system they use, connection speed and if they are a brand-new visitor or a repeat one. This will help you create the best visitor experience possible for those who come to your site. The same tracking tools that provide traffic data will also help you track visitor data.

Visitor Actions and Behaviour

You will also need to track visitor actions and behavior information. Details like the page of the site the visitor entered on and exited from will divulge the relevant information they were looking for. With such information, you will learn how well your landing pages and other content are working for you. You can also find out how long they stayed on your site, which will help you come up with ways to keep them there longer.

Record the links that get the most click-through traffic, so that you know what information attracts visitors most. The most important feature of tracking visitor behavior is the fact that you can find out the number of people who took action and what they actually did. There are a variety of technologies that allow you to track such information.

By regularly testing and tracking your site by the collection of important data, you will be equipped to optimise it so you get the best results possible. You will know what is working well and what needs to be changed. Discern what the data actually means, so you can change content or make site adjustments if necessary. Tracking the performance of your marketing will help you improve your business by getting the right people to your site who will then convert to sales.

Tracking The Performance Of Your Online Marketing Plan

Turn Your Old Photo Paper Prints into Modern Digital Format Albums

Although digital cameras have been around for a few years and are becoming more and more popular many of us still have a large number of older film camera paper prints, slides and negatives. Most people keep their paper prints and negatives at their homes and only use digital formats for new photos they shoot with their new digital cameras. In this article we will discuss converting your old paper prints into digital format.

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Photos are usually kept at home in one of three formats:

There are many advantages to digital photography. Having your photo album in digital format allows you to easily print paper copies either at home or using a printing service, to view your photos on your computer, to share photos with friends and family and maybe most importantly to practically archive your photos for eternity. So if digital format is that good why not convert all those old photos from traditional paper and negatives to digital? Here is how:

There are different considerations when converting from paper to digital. Professional photographers spend a lot of time and money on this process. For most amateurs and consumers very simple methods can be used which are both cheap and easy. Scanning paper prints and negatives requires different equipment and considerations. For most home users scanning the negatives is not necessary.

Scanning paper photos prints

Photo paper prints are easy to scan. You can choose to scan them yourself at home (purchasing a scanner that can do the job is usually cheap and costs less than a 0). You can also choose to mail them (or hand them) to a professional scanning service that will scan them for you and mail you back the originals and a DVD with the digital scans (such services include http://www.digmypics.com, http://www.digitalpickle.com, http://www.britepix.com and many more)

There are pros and cons to scanning at home or using a professional service. If you have a small number of photos scanning at home is easier. If you have plenty of photos using a service might be easier but you can end up spending more money. In addition mailing your one and only hardcopy of your photos is a risk since they might get lost.

If you are going to scan at home consider the following:

Scanning negatives and slides

Scanning negatives and slides is harder than scanning paper prints. In most cases it is easier and maybe cheaper to use a professional scanning service (such services include http://www.slidescanning.com, http://www.myspecialphotos.com, http://www.pixmonix.com and many more). If you want to scan at home your standard flat scanner will not be good enough. In most cases you will need to spend money on purchasing a film/slides scanner. Those scanners are more expensive than the flat paper scanners. Negatives and slides are small high resolution sources and thus require scanning at higher DPI than paper prints. In most cases 2400DPI or higher should be used.

The considerations for scanning negatives and slides are similar to scanning paper prints. If you need to scan just a few negatives or slides speed and ease are not important but if you're going to scan hundreds or more you should spend more money on scanners that can feed the negatives or slides automatically or can just load a roll of film and scan it.

The good news is that in most cases scanning negatives is not needed at all. For most amateurs and consumers scanning home photo paper prints is more than enough and scanning the source negatives is a not needed. It is recommended of course to keep the negatives in a safe place. You can use the digital scans for future prints or just for viewing on your computer screen and sharing with your friends and family.

In conclusion scanning your photo paper prints is easy. You can do it yourself at home or you can use a professional scanning service. You can convert all your memories into digital format with a small investment and make sure that you can enjoy those photos and also keep them in their original quality for eternity.

Turn Your Old Photo Paper Prints into Modern Digital Format Albums

How to Submit Your Site Map to Google, Yahoo! and MSN

XML Sitemaps are an easy way for webmasters to tell search engines about pages on their site that may be crawled by their robots.

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A typical XML Sitemap file lists each URL, together with information about when it was last updated, how often it normally changes, and how important it is, relative to other pages in the site). This helps search engines to more intelligently crawl your site.

In November 2006, Google, Yahoo! and MSN joined forces to support a new industry standard for sitemaps: Sitemaps 0.90. As long as webmasters follow the protocol, they can ensure their sites are fully and consistently indexed across all the major search engines (a real step forward). This article is important for all those with missing or poorly ranked pages.

The official site for the joint venture is at sitemaps.org and contains a lot of info about the new standard and it's syntax. What the site singularly fails to do is explain correctly how to submit your sitemap to the big three! The format suggested on the site of:

search-engine-url/ping?sitemap=your sitemap_url

does not currently work at any of the three sites! Until it does, this short article provides instructions for how to (a) create your sitemap and (b) how to submit to each of the three main search engines...

Creating your Sitemap

Some hosting providers (for example 1and1) provide utilities via their web control panel, to create your sitemap, so you should always check with your provider first. If this service is not available, then make a visit to xml-sitemaps.com and enter your site URL into the generator box. Copy-and-paste the resulting sitemap into notepad, then save-and-upload to your site with the file name: sitemap.xml

If you want to validate the XML prior to uploading to the search engines (useful if you have made any manual amendments), look at the XML validator (at the same site) where you can put in the URL of your sitemap and check it against the standard.

Submit sitemap to MSN

MSN have yet to implement a formal interface for Sitemap submission (as at July 2007). To monitor the situation, please visit (from time to time) the MSN Official Livesearch Blog (where where future announcements are likely to be found).

Whilst MSN have yet to implement a front door, there is a recognised back door for submitting your sitemap to the MSN Search index; namely moreover.com! You should use the following syntax directly in your browser URL box:

[http://api.moreover.com/ping?u=http://yourdomain.com/yoursitemap.xml]

Since February 2005, moreover.com have been the official provider of RSS feeds to the myMSN portal (see press release) and reliable evidence suggests that submission to Moreover will result in MSN spidering your pages within 2-3 weeks.

Note that, whilst MSN still do not support direct submission, they do suggest on their blog that you add a reference to your Sitemap into your robots.txt file (something now supported by sitemaps.org). For example:

User-agent: * Sitemap: [http://www.yourdomain.com/sitemap.xml] Disallow: /cgi-bin/

This would tell MSN (and all other engines) to crawl your sitemap file but not to crawl your cgi-bin directory. For more info on how to implement a robots.txt file (in the root of your site webserver) please visit: http://www.robotstxt.org

Submit sitemap to Google

Google originally developed the XML schema for sitemaps and have developed a dedicated portal for webmasters, from where you can submit your sitemap:

google.com/webmasters/

First, you need to tell Google all the sites you own, then verfiy that you indeed own them. The verifiaction is achieved by adding a metatag between the head tags on your site homepage. The syntax for the tag is as follows:

There are full instructions on how to do this on the Google site.

Submit sitemap to Yahoo

Yahoo follows a similar approach to Google. Again, there is a dedicated sevice for webmasters (Yahoo! Site Explorer) and a procedure for verifying your ownsership of the site. First go to:

siteexplorer.search.yahoo.com/

Add a site, then click on the verification button. You can then download a verfication key html file - which you will need to upload to the root directory of your webserver. Then you can return to Site Explorer and tell Yahoo to start authentication. This will take up to 24 hours. At the same time you can also add your sitemap by clicking on the manage button and then adding the sitemap as a feed.

Submit sitemap to Ask

Ask follows a simpler approach to the other three. To submit you sitemap, you simply enter a ping URL, followed by the full URL of where your sitemap is located:

http://submissions.ask.com/ping?sitemap=http%3A//www.yourdomain.com/sitemap.xml

After clicking return, you will get a reassuring message from Ask that they have received your submission. Very neat!

How to Submit Your Site Map to Google, Yahoo! and MSN

Choosing a Good SEO Company in India

For every online business, SEO (Search Engine Optimization) is the core mantra of success in the business. It is the process by which a search engine optimizer brings your business website to rank highly among major search engines like google, msn, yahoo, etc. The process of SEO is very beneficial to drive more and more traffic to your website and that turns in to revenue. Unique content, relevant keywords and link popularity are the major factors to provide high rank in any search engine.

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But choosing the right SEO Company is also a very important for any online business success. If a good SEO can hit your business then no doubt a bad SEO can be responsible to make your business flop. So, always hire a good and experienced SEO so that you can be success in your online marketing business. There are quite number of companies that provide SEO services for your online business. But problem is how to choose a good and right company that satisfies your needs and requirements? Here are some tips that can get you helpful idea to choose a good SEO India based company.

o Never go with that SEO Company India that guarantee a #1 ranking in search engine because according to Google no one can guarantee for #1 ranking in search engine.

o Before selecting a SEO services India based company, don't forget to ask for references and list of client websites and some of its website success that will be helpful to find out fair idea of the company services.

o Also check backlinks for your website from websites of good reputation.

o Do not go with those companies that use short cut tricks to optimize your website and promise you instant result of your website.

o Hire an SEO services India based company that provides you long term solution.

o Also know about company experience that services you are opting for.

o Go for that SEO Company that provides you continuous customer supports.

By following above mentioned tips one can select a good SEO India based company for your online business. A good and experienced company analyzes your website well and provides you with a thorough repot as to your requirements and then work on it to ranks high in different search engines like google, msn, yahoo, AltaVista, etc. A good company believes in long term result not in instant result. It works on various facets of your website so that it can rank your website high and maintain it. These are some of the many tips of choosing a good SEO company in and from India that will suit your needs and requirements.

Choosing a Good SEO Company in India

How to Make Your Blog Known Across the Internet

Blogging is such a good way to make money online that every single blogger wants to setup a full time online business with his blog and hence they keep finding the ways and strategies to make their blog known across the internet and make it more popular for better traffic from search engines.

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If you are one of them and want to lift up your blog popularity, I am here to help you out. Basically there are many strategies that must be followed for successful blogging like good quality writing, but most important is the marketing of your blog. Because if people do not know about your blog, how they will find valuable information you are writing on your blog?

The best way to make your blog popular is to share it with online people. You can do this with any of the below blog marketing methods.

Article Marketing:

Do what I am doing here. I mean, share your blog contents to top most article directories like EzineArticles. The number of directories depends on your but must be around 15 to 20 to get enough exposure for your blog.

You might not be aware that article directories are used to re publish your content on many other similar websites and blogs. This helps you spread your blog content with backlink to your blog across the world and after years, you will have thousands of backlinks from thousands of similar blogs.

Social Media Marketing:

Give your blog a title name like "Make Money Online Guide" or "Guide to Earn Money Online" as I did. You this title name to create social media profiles like facebook, twitter and MySpace. You can create up to 50 social media profiles in all different social sites. Give some time to these profiles to build social network, expand your friends and followers list and keep sharing your each blog posts with all your social profiles.

Do not forget to put social buttons on your blog posts so that your visitors can re share it in their social network if they like your content.

Forums and Discussion Groups:

What ever your blog niche is, you can definitely find top ranking discussion boards and forums in that niche. You can participate in discussion and improve your credibility by sharing your expert knowledge with the board members. Each forum post will display signature where you can put link to your blog with eye catching anchor text.

I think these three strategies if followed in right way, are enough to make you successful blogger and to help you generate income from your blog.

How to Make Your Blog Known Across the Internet

How to Advertise Online

Nowadays, the Internet is a place where people from all around the world gather together every single day. With literally billions logging in, there are a lot of opportunities for a business to draw in customers. You let your business be known in the real world with advertising, which can also be the same thing online. Of course, there are differences with the real world and in cyberspace, but there are ways to advertise online and get those potential customers to recognize your business.

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1. List yourself in search engines. Basically, you pay a search engine, mostly Google, to place ads in different popular websites. This way, you are sponsored while you pay less than what you should in any other method.

2. Market through e-mail. This is one of the most misunderstood methods due to its relation to spam e-mails. The proper way of doing it is like sending sales letters to e-mail addresses that are included in your list. Knowing how to utilize email marketing can make you double your profits in no time.

3. Develop banner ads. This is one of the best form of online advertisements. Banners are strategically positioned on websites which are frequented by your target market. Unlike pop-up ads, banner ads are still deemed effective in terms of bringing businesses increased sales and profits.

4. Build a promotional website. Provide a place in the internet where your prospective clients can visit when they are in need of information about the products and services that you offer.

5. Go for PPC advertising. Pay per click advertising is taking the internet by storm. Why? It's because it is now the hottest method used by most online businessmen in advertising their products and services. Because of its effectiveness, it is now the most recommended method in online advertising.

How to Advertise Online

Offpage SEO Work

Nobody can deny that SEO (Search Engine Optimization) plays a very important role in promoting a website nowadays. Getting real and quality visitors from search engines is better than buying ads at other websites. Doing some basic SEO work for your website is not so difficult, you just need to do onpage SEO and offpage SEO work for your website. Most of time, offpage SO work means backlinks building work. Building quality backlinks to your website helps you get a lot of visitors, and ranking high your keyword in search engines.

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How to get quality backlinks to your website? Usually, there are some traditional methods. Submitting your website to directory website is useful, but you should not spam or use any software, just submit your website to top directory websites, or your will be punished by search engines. Another link building method is Yahoo Answers, and it is free. Answering some questions in yahoo answers help you get quality visitors and backlinks. Adding your link in forum signatures and posting in forum is a good way to get backlinks. I tried many times, i prefer HTML forum than other forums, from which you can easily get good and quick backlinks to your website (when you check backlinks in yahoo). Even you can write some article including your link there, then submit to article and press release website. I have heard that someone who do affiliates programs using this methods, so I think it is a good way to get backlinks. Social bookmarking service can help you get many SEO friendly backlinks to your website. Even you can do it yourself for free, just create a social bookmarking website account, then submit your website details.

Offpage SEO work of course is a long term work. If you want to keep your website ranking high in search engines, then building backlinks to your website consistently. If you do not want to do this task, then you can ask for this kind of service from some backlinks providers. In a word, offpage SEO work is important as onpage SEO work, you should not ignore it.

Offpage SEO Work

Backlinks VS Content, What Is SEO King?

Hello readers, its time for some surprise. Today I am again between you to give information on a new concept of SEO. Even I have experienced it many a times and to some extent this article proves my previous articles wrong to some extent. Let me through more light on the information that I want to pass on to you, without making you more wait.

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All of know that the Search Engine Master Google has a very noble cause to work for. It collects whole world's information, sorts it well and makes it freely available and useful for the readers around the globe. But sometimes even this giant search engine also make mistake in listing the information that we are searching for.

To give you an example of what I want to convey you is, go to Google search bar and type "miserable failure" in the search box and press enter. Have a look at the first result that you get on the list. It is some page from the biography of George W. Bush. Now you must be wondering why this is listed first.

Now if I say on the basis of above manipulation it is easy to manipulate Google's algorithm to rank the information, then you must be thinking that I am crazy. But the only reason that the link is listed first in the search results is only and only due to Links.

Yes, many a times I have written in my previous articles that content is king and Google is always behind the fresh content and this is the only thing that makes your site look fresh and listed higher on the search engine. As per Google norms, you must regularly add fresh content to your site so that Google will visit the site everyday and list it. if "Content is the King" in SEO, then "Links are the Queen" of SEO.

But let's have a race. You built a website where you add fresh content to it everyday following all the Google norms, while for me I will just prepare a single page website having some information about the widgets and will only run after getting links. Then after few months we would check the ranking of both the sites. And to your surprise and for your information let me tell you, I would surely be ranking higher than your website.

So my friends, mark my words if you are not able to add fresh content to your site everyday, don't worry. Just go after link building, this would turn out to be a boost to your search engine ranking. As even Google also admits that the page that has more number of links, must be of great importance and thus it ranks the page higher in the search engines.

So now you can allocate your time accordingly. Spare more amount of time in building links rather than updating the content everyday. It is surely a cheaper and faster way to attain high search engine rankings. I have already started practicing it. Now you can also make your move.

Now I would be leaving the conclusion to the readers. Their valuable inputs and comments are more important. Would surely love to see lot more ideas on this article from the readers side. Please don't disappoint me. Till then "Sayonara", and please keep coming back right here for more breaking news kind of information on SEO.

Backlinks VS Content, What Is SEO King?

10 Effective Ways to Build Blog Backlinks

Do you want to boost your blog in Google?! You can give your blog a huge kick by backlinking with other websites. I know this isn't new news, but so many people forget to build strong and relevant backlinks to their websites. I'd like to give you some important tips, and helpful ideas to give your blog that kick it needs!

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Here's 10 tips to build backlinks to your blog:

1. Search Out A BackLink Tool

In order to build backlinks for your blog, you'll need a backlink tool or service that will help you find backlinks. There's lots of great tools out there to cut down the workload of finding backlinks. BackLink Agent is easy to use, you just enter your keywords and select the type of links you want to find - and BackLink Agent does all the work for you!

2. Relevant & Related Websites

Now that you're finding backlinks for your bog, there's two types of backlinks for your blog - and I call them the two R's:

Relevant & Related.

It's very important to only link to relevant or related websites. If your blog is about Water Skiing and you're backlinking with websites that are about Body Building - there isn't a relevant or related connection. Visitors will be turned off because they don't find any relationship between your blog and the website they just came from.

3. Reputable Websites

Reputable - the 3rd 'R' that often gets forgotten. Building backinks to your blog can be all for nothing, if you link to websites that aren't reputable. Let's use a neighbourhood analogy - you have a nice house, you maintain it, paint it, keep you yard clean - it should be worth some nice money. But the neighbours have burned out cars in their front yard... Now the neighbourhood doesn't look so hot. Your website can do the same by linking to websites that aren't reputable.

How do you tell a website is reputable? Ask yourself these questions:

- What's your initial impression of the website? Is it eye catching, or ugly?

- Is the information relevant, well written?

- Would I buy from this website?

- check backlinks then getting your blog backlinked in a directory is a hot idea. Directories like www.DMOZ.org for example have a really deep category & subcategory system - so you can get really specific about where you want to build your blog backlink.

5. Add/Submit Url Sites

As mentioned before, BackLink Agent has a tool to help you find websites that accept url submissions. So what you would do is search with one of your keyword phrases, like 'jet boat water skiing' and see what websites are available. Now you can submit your url to them and create a backlink for your blog.

6. Related Forums

Forums can be an amazing means for building blog backlinks. What you do is use BackLink Agent to search out related forums. I recommend adding your blog url as a backlink in your forum signature. Then every post you make has a backlink to your blog. A good forum post can send 100s of visitors to your blog in a week, or even a day!

7. Competition Spy

A little bit of competition can be a good thing - but the Internet can provide 1000s of competitive websites with a few keystrokes. What if you were able to see the backlinks that your competition have for their websites?

BackLink Agent has a way cool tool to sniff out competition backlinks. All you do is enter your competition's url (with http://) in the search field and pick 'Competition Spy' and see all the links that the website is linked to. The Internet is one big backlink, so it's a great way to find more backlinks for your blog.

8. Give Your Article Or Lens An Added Boost

If you've written a article and want to get it indexed faster by Google or ranked higher - backlinking your blog to your new article will help it out! Just write a teaser article, under 300 words and add a few links to the new article in your blog post.

9. Page Rank 7 Or Higher

I go by the Rule of 7 - Google page rank of 7 or higher is a great site to backlink your blog to. Less than 7, it's alright but still do #3 on it.

10. Ping Your Backlinks

Once you've sniffed out backlinks for your blog with BackLink Agent, ping your articles or blog posts (or blog RSS feed). Just do a Google search for 'blog ping service' there's lots out there.

So there you have it! Now you're educated and you can go find backlinks for your blog, website or landing pages. Backlinks are the lifeblood of promoting your website. Building backlinks can be so easy, and benefit your blog!

10 Effective Ways to Build Blog Backlinks

Article Marketing - How I Discovered a Gold Mine

Article Marketing for me is like a gold mine. A gold mine because when I write articles and submit them to the right article directory, I make money. Very predictable, and consistent.

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Here is how I did it:

When I first got started online, I read something about writing and submitting articles to multiple article directories for the purpose of generating backlinks to my web site.

But through some form of beginners' luck or something, I had the good fortune of tracking my links - and I found that the bulk of my traffic was coming from the articles that I submitted to the 'big three' article directories. Wow, I thought - what if I just submit to the 'big three' and I can focus on writing instead of submitting everywhere? And so that is what I did - and my traffic from articles is pretty awesome. And the traffic is direct, from the article directories, rather than from the search engines.

I think the real key for me was realizing that the way to go was with the few article directories that get the most hits, and just work on getting the hits, rather than the search engine rankings. And it has worked out quite nicely for me. I continually rake in thousands of hits per month, directly from the article directories.

Here's what to do:

1) Write keyword - optimized articles.

2) Write a good bio, including your link

3) Submit these articles to the top 1-3 article directories online, based on traffic.

Article Marketing - How I Discovered a Gold Mine

How to Use Hyperlinks Effectively

For those unfamiliar with web-based jargon, the word 'hyperlink' might sound slightly mysterious. But even if you haven't heard the term before, chances are that if you've done any navigation at all on a website that has probably been assisted by helpful hyperlinks.

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A hyperlink is whatever you click on to take you to another webpage - be that within the same website or on another. Hyperlinks can be 'anchored' to text; and if that is the case you will generally notice that the phrase or word will be blue and underlined. This means that it has an 'active' hyperlink, and will take you to a page with more information about that particular topic. For example, if you are interested in reading more about what a hyperlink is, you can have a hyperlink embedded in an image or photo - perhaps on a sidebar advertisement.

Hyperlinks can be set up to either open in a new browser window, or in the same one. It can be irritating to come across a hyperlink which opens up a new page in place of the one you are already on, as you might not have finished reading everything you wanted to in the current window.

Once you understand what a hyperlink is, it is very important to ensure that your website uses them effectively. The example above shows how a poorly thought-out hyperlink might cause visitors to your website to simply 'bounce' away, and never return.

Two simple tips for effective hyperlink usage are:

Utilise Your Home Page Hyperlinks. Your home page is where visitors will primarily land, and from there they should be able to easily navigate whatever areas of your site interest them the most. Make sure you use all possible anchor text opportunities to hyperlink (also known as 'internal linking') to your other website pages. This can be done skilfully so that the content still flows well.

Check for 'Dead Links'.There is nothing worse than clicking a hyperlink to find out more about something, and ending up on a page which says 'sorry, this webpage could not be found'. This could be due to incorrect linking, or just being out of date. Make sure you check your website regularly so this doesn't happen.

If you make sure your website has good, active hyperlinks throughout your content, then you will be well on your way to maximising your site visitor experience. Your web development company should be able to advise you about hyperlink usage, and help you implement them effectively.

How to Use Hyperlinks Effectively

Keyword Density Tutorial

Your search term phrase must ideally be in element with the title and need to be positioned around the web page. You also need to spot the keywords and phrases in each and every paragraph.

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Backlinks may be used as a method to lure users to go to your site. You should locate backlinks on web sites which have at least some relation to your site. This way, you target the audience that you want. We are usually on the lookout for additional information and if we uncover backlinks in our favorite sites, we may click the link to find out what it has to offer to us. The simple fact that your website carries a website link on our favorite site gives it the credibility which you need to have.

In case you have a website with pages and pages of details, it is very important to incorporate an internet site map to ensure that the search engine spiders can locate them. Should you have a very huge web site, then it helps to produce an internet site map with around 75 backlinks. All of your other search engine marketing approaches might be useless not having a correct site map page assisting the spiders to get every piece of relevant information in your site.

It would be helpful to check the search term usage and web site design of your opposition, especially if they rank higher within the search engines. You could analyze their internet sites and identify what they have carried out in order to accomplish top rankings. There is certainly no harm in checking out the search engine marketing techniques which are utilized by other web-sites as long as you do not copy them.

Keyword Density Tutorial

Why Original Unique Content Is Vital to Have a High Ranking Website

You will find a phrase that most web people recognise: content is king. Its meaning applies across the web, and it is one of several core principles of Search Engine Optimisation (SEO). You can find a number of methods that companies can employ to boost their search positions in search engines, however they are made considerably more successful when supported by genuinely interesting and (maybe even more importantly) completely unique content. For those who copy content articles from other sites, or get them written without check backlinks' are another piece of the SEO challenge and will be a large help in getting your site ranked highly in search engine pages. Exactly how do you really encourage other sites to backlink to you? There's generally just one single way - make the content really intriguing. An excellent way to make this happen is to ask guest bloggers to create posts for you that may be of interest for your demographic. To top-up the content the rest of the time, have you thought to hire a blogger or independent copywriter to provide fresh content frequently? The key is to get Bing or Google to see your site as being a busy and popular place to go for people on the web. And the single best method to accomplish this is to make your site one!

[b]Check Backlink[/b] Why Original Unique Content Is Vital to Have a High Ranking Website

Benefits of SEO Tools

I have been reading at forums and networks that the use of SEO tools and automation of SEO is an evil for SEO. At times even i feel that certain things done manually give far more better results than done automatically. Articles written and submitted manually are more genuine and unique. The moment you start using tools for writing your articles uniqueness dies. Even with this statement I say tools are important for SEO you must have the right kind of tools that help save time. There are tools that help you to post an article in 50 different ways and on 50 different blogs but you write it yourself. Automation is good but it should not eat up your creativity.

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It is being said that manual labour is good but if you spend more time in creativity and in planning your link building campaign then your work would be smarter. There are SEO tools that help you to post your article on all on various blogs from one place. This SEO tool does not cripple the quality of SEO but it helps you and saves your time.

Why do I use SEO tools?

To speed up the SEO process

Machines are better and faster at collecting and processing information than we do, so at times it is better that we allow machines to do a few things. I always use a backlink check backlinks for my web site or my competitor's web site. If I start exploring backlinks without a tool on internet then for sure I would mess up my work. Suppose I have to open each page and check backlinks of Yahoo then i would never be able to complete any task on time. With a good tool to work with I would get all my required information within seconds without opening pages after pages.

Drawing analysis

With the help of effective tools a lot of time and energy is saved. This time can be utilized in comparing and analysing data. Tools that help in research are not evils, they are your helpful friends who give you inputs and save your time.

Organized information

With the help of SEO tools we are able to gather data easiy and in an organized manner. We basically get the data from one place and don't keep clicking here and there to gather data. when you gather data in an unorganized manner then you may tend to miss out important information or you may even mix up vital information. Mistakes in manual collection and integration of data can lead to misleading figures also.

New Ideas

I keep trying new tools. Whenever there are new tools I try to make use of them for fact finding. It is not only interesting but also provides newer and better ideas. A new tool usually offers a new way to look at the analysis.

Benefits of SEO Tools

Search Engine Optimization - 3 Best Ways to Get Backlinks

We all know that having backlinks increasing your search engine rankings for your website. There are 3 very simple ways to get backlinks. Request a link exchange to link partners that you are seeking. Create a link directory that provides a link back to your potential link partners, once you have accomplished this your website is ready to exchange link with the webmasters.

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Find possible link partners by using search engines for sites that use the same targeted keywords that you have used. After locating the sites that are related to your keywords, send an email requesting them to become your backlink partner. Use article marketing by writing articles and submitting them to article directors for publication. This is a great way to have one-way links to your page.

You can locate the article directories by searching Google. Another great way to get backlinks is using an affiliate program. This is a great tool is you are selling products or a membership service. Webmasters who achieve interest in your products can place your link on their sites and you will have free one-way links to your site. All three of these simple ways, will generate backlinks to your site. They are easy and provide great results for your site. Make sure not to just place backlinks to your homepage, you want them to be placed throughout your site. Generating traffic to all aspects of your site. Backlinks are a great way for visitors to find your site without knowing they were actually looking for it.

Search Engine Optimization - 3 Best Ways to Get Backlinks

Writing Testimonials For BackLinks

Testimonials are some of the best means on how one can goad and motivate other people easily. More so, when the testimonial is coming from a person whose reputation and credibility has never been involved in any tarnishing moments. The power of testimonials in the field of marketing is substantially unquestioned and never has it failed any business. The question is, how and where can we put a testimonial?

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To answer the question as to how a testimonial should be made, writing a testimonial is something that should be properly and carefully planned. You will have to engage into deep thinking about what sort of writing style can best goad and motivate other people to buy the product that is being endorsed. When you are able to do this, make sure that you do not rush the creation of the testimonial. You need to draft it several times to make it look very convincing. You also need to make use of some of the company resources like making sure that the picture and the personal information branded on the testimonial are factual and valid. Attach these bits of information along with the testimonial of the person and make sure that all proper editing were made to the original one.

As to what potential website where these testimonials can be placed, the basic answer to that is to put it on your own website. This means that there is no other and better website where you can actually position the testimonials that you have gathered other than your own dominion - your website. If you are able to find other ways such as publishing on other websites like the ones that you have linked with, then that is considered as a bonus for you. However, the best one remains to be your own site.

Testimonials are considered one of the most natural ways to market any product because testimonials are given free by your patronizing clients or by those clients who have found satisfaction with your product. This in itself is one big bonus that you may want to count.

Writing Testimonials For BackLinks

Web Analytic Tools to Track Traffic Trends

After developing a website it becomes essential for a freelance web developer to measure the performance of a website. There are innumerable tools and resources available online which lets you check that how many visitors have visited your website, which features or pages are most popular. They help you in tracking your website traffic, status, visitors' needs and behavior. Here we have put together some useful and innovative web analytics tools which provide you detailed report hits, visits, unique visitors, page views, top entry pages, exit pages, search keywords, visitor information, click paths, conversion, tracking registered users, more.

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Clicky- This tracking tool is specially created for small medium business and blog websites. It enables the user to view data to help you react to changes in your traffic as they occur. You can view history for an individual page, search term, referring domain, etc.

Woopra -It offers excellent features that allow its user to perform Live Tracking and Web Statistics, Real-Time Analytics, Manage Multiple Blogs and Websites, Deep Analytic and Search Capabilities, Live Chat etc.

HitTail- This tool lets bloggers view traffic result, suggestions for improvement, and enable you to blog directly from keyword tool interface. Publishers can easily generate Google and Yahoo site maps and marketers can manage log SEO & SEM keyword campaigns.

Crazy Egg- Using this tool a freelance web developer can track, evaluate, and optimize your website based on where your visitors click. It lets them check Heatmaps, which shows which part of the page is popular. It also provides details on top 15 referrers, search terms, operating system, browser, etc.

Piwik- It helps in checking the detailed real time reports on the website visitors, search engines and keywords, language, popular pages and much more. It is a PHP MySQL software program that you download and install on your own web server.

Coremetrics- This is a digital marketing optimization solution and web analytics. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically.

Radian6 - The scalable analysis solutions offered help you to set up specific keywords for monitoring purpose on a dashboard, automatically monitor the keywords on varied microblogging & image sharing sites.

MyBlogLog - It is basically a social networking platform for bloggers. It lets you check who is checking out your blog. It let you check the blog statistics including onsite clicking habits and referral information.

Whos.amung.us- Another interesting web analytic tool to check the real-time visitor on a website/blog. It allows you to check the total number of visitors on your website at any given moment. It is easy-to-install widget and requires no registration.

Enquisite - This tool allows you to keep a track of incoming search engine and PPC traffic on your website. You can view an in-depth statistics report including page position, landing pages, and specific geographic data.

I hope these tools will help a freelance web developer in analyzing the performance of your website and guide you in making appropriate changes to get better results. Please share your views and feedback as always.

Web Analytic Tools to Track Traffic Trends