Search engine optimization or SEO is the effort taken by webmasters to get websites on top search engine positions. Getting on the first page of search engines is really important, because most people will only open websites listed there. The main targets of SEO are word documents, images, and videos. Each of these items requires different method of optimization.
Before attempting any SEO methods, webmasters should know which optimization techniques are allowed and which ones are prohibited. There are requirements that must be complied by all webmasters. If you do not fulfill these rules and regulations, your website could potentially be banned from search engines.
SEO process can be broken down into several steps:
- Creating good and unique contents as required.
- Adding HTML and other related programming codes to attract search engine spiders to ensure faster indexing.
- Improving the website design to help spiders crawl your website easily.
- Promoting your website with link building service.
SEO may take up quite a bit of time, and the results may vary between keywords. Two articles on the same website may end up on different pages on search engine, even if the webmaster performed the same optimization techniques on both articles. There are indeed many factors that determine the position of a website on search engines. Even well-known websites are not always able to position all their articles on the front page.
Currently, the 3 most widely used search engines are Google, Yahoo, and Bing. Each engine has different algorithms to crawl web pages. Google is known to be the only one that often changes its algorithms, and it is the most popular.
If you are a new webmaster, do not forget to submit your site map to Google. Site map helps get crawlers to crawl all the pages in your website. Google provides a step-by-step guide on how to create and submit site maps. If you still do not understand about backlinks, you can at least by linking internal pages on your website first. Backlinks and internal links are important to help your website get better search ranking.
There are many requirements that you must fulfill for a successful SEO process. Persistence is one of them. Many new webmasters often give up on it, because they often do not get the results they expected. You have to bear in mind that SEO takes time. As long as you use the proper techniques, sooner or later you will get the results you want.
Search Engine Optimization for Better Visibility
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