Few people can have failed to have noticed the recent and continuing growth of the online dating industry. Even in times of economic decline there has been growth in this area as more and more people use the internet to socialize and to make new contacts. Some people have wondered how they can start their own dating sites. In this short guide we'll cover the option of starting a white label dating site and how to promote and market your new venture.
What do we mean by the term 'white label'? A white label product or service is one that has no brand or obvious identity. It's sold or leased under licence so that another company can add their own branding and then sell the product or service and sharing the revenue with the originating company. The term is said to derive from the days of vinyl records when DJs would affix a plain white label to a record to disguise its true identity. So a white label product or service is one that another company supplies but to which your company adds its own identity.
White label dating sites are those for which the owning company supplies and controls the technical and administrative side while the partner concentrates on the promotion and marketing. This means that any individual or small business can become a dating site 'owner' without having to know anything about the coding, databases, and other IT tasks needed to keep the site running, and without the need for a team of administrators to deal with all the administration work. The partner can concentrate his/her efforts on advertising the site to the target market.
Since the process involves a partnership the first step is to approach one of the white label dating companies to register as a partner. There are several big names in the business and googling for the term 'white label dating' will provide lots of leads. check backlinks to your site, disseminating banners, creating an affiliate network, advertising in print media, and viral videos or emails etc. As you can see there's scope for lots of work, some of which you can do yourself but there'll be some tasks you'll need to outsource and that will inevitably incur costs so make sure your marketing budget matches your plans.
After you've launched your site you'll need to monitor the progress of your marketing plan by check backlinks! It's a tedious task but one genuine link to your site from another site within the same niche is worth so much more than a listing in dozens of directories. Join webmaster and affiliate forums to pick up tips from others who have trod the same path that you're following know.
There's a wealth of knowledge out there and all you have to do is find it and put it to good use. Time, effort, and money will bring you success with your white label dating site portfolio.
Online Dating Websites - How to Start a White Label Dating Site
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