Link building is a tricky deal. Links may either shoot up your website popularity or raise red flags with search engines standards and make your site slide down in search results.
But why link building cuts both ends when it comes to website optimization and what's the point behind it all?
Years ago building link was just about getting as many links as one could. But the times have changed and it is a different beast today. Now Google makes everyone who is engaged in link building process sweat the big stuff. It practices the quality approach evaluating each link to numerous criteria to surface the sites having only premium quality backlinks profiles. That's why every website promoter must keep in mind: one must either do link building right or don't do it at all.
However some folks are tempted to get quick results overnight. They utilize link building practices that may actually hurt their SEO campaigns a great deal over time. Here is the list of 5 commandments that will help you avoid committing 5 deadly link building sings.
# 1 Keep it relevant
No matter how many links are pointing to your website they won't mean squat if they are sitting on irrelevant industry websites. The point is that Google tries to think like an ordinary website visitor. If a visitor sees the link pointing, let's say, to the website about second-hand cars on the site about dieting pills he is unlikely to click it. Google acts the same way that's why such a link is not going to bring any SEO benefit. Google made large strides to enhance relevancy criteria in its algo, so that unscrupulous website promoters can't blanket links across vast amounts of irrelevant sites any more.
# 2 check backlinks with the right anchor text can help search engines understand what your website is about. Anchor text is like the nuggets of gold that search engines look for in a river of content. If there are lots of backlinks pointing to your website with the appropriate anchor text that may significantly increase the chances to get high rankings in search results.
And mind that doing careful backlink research and planing out link building activities few steps ahead, not only lets you make your building campaign manageable, but also keeps your building program on track.
Besides there are lots of SEO tools that can be a real leg-up in building links. They can help you run all-rounded competition research to discover the juiciest link sources, evaluate each links in terms of SEO-usefulness and manage all your links. Among the most popular links for link building are IBP, SEO PowerSuite and Market Samurai.
Link Building - Do It Right Or Don't Do It At All
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