Search Engine Optimization, otherwise known as SEO, is a very tricky subject. No one really understands it completely other than the people inside Google.
The fact that there's a mass propagation of guru SEO techniques and strategies circulating the web does not bring light to the confusion. On the contrary, this phenomena seems to bring SEO deeper into the abyss.
However, despite the confusion, there are certain principles that all gurus, Google, and the testimonies of thousands of SEO practitioners seem to agree on.
Here are 10 SEO secrets marketers don't want you to know about (if you knew this then they can't sell you their stuff).
1) Do your keyword research in Google. It doesn't matter what keywords you come up with in your intuitive mind, if it's not in Google's index then it doesn't exist in the online world.
2) 1 page 1 keyword. Google indexes per page, and the consensus is that 1 page should be optimized for only 1 keyword. LSIs be damned.
3) WordPress rules. There's really no logical explanation, but Google seems to favor websites used with the WordPress framework.
4) Keyword your metas. Meta tags (title, description, image alts, and meta keyword tags) should include your keyword for that page.
5) Backlinks. It's possible to get indexed but impossible to go first page without any backlinks for sensible keywords. You may rank for nonsense keywords though.
6).edu and.gov backlinks. These backlinks seem to pass higher than average link juice.
7) Backlink anchors. You backlink anchor texts should be the keyword you are optimizing for.
SEO Secrets - Top 7 SEO Strategies Marketers Don't Want You To Know About
No comments:
Post a Comment