Tracking The Performance Of Your Online Marketing Plan

Report generation must be done regularly in order to stay on top of the performance of your online marketing plan. Through testing and tracking you can effectively and clearly see what is working and what is not. So then by doing more of what is working and less of what isn't working, you'll grow faster at less cost.

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This is a very important part of your business and must be done at least quarterly, unless you are functioning at beyond full capacity. As you are implementing or even prior to implementing your new marketing strategies, take the time to test and track so that you have a baseline to compare against.

Use the following types of data in your analysis of your marketing:

Rankings

Links/Backlinks

Traffic Sources and Volume

Visitor Data

Visitor Actions and Behaviour

Rankings

You will need to track the main site rankings for the different keywords. This will tell you where each keyword ranks, so you can get an idea of the ranking possibilities for the content you put out there using that keyword. You can use rank check backlinks

When testing your backlinks of your site, you need to find out where links are coming from. This is simultaneously a test to make sure that links are actually working. Track how many backlinks your site has and how many are recognized by Google. Do the same for your competitors, especially those who already have a good degree of online domination. This will give you ideas of where you need to link from. You can access link and backlink tracking tools to facilitate the process.

Traffic Sources and Volume

Traffic sources and the volume of traffic need to be tracked and optimized. This will tell you where your visitors are coming from and the number of visitors you are getting from each source. It is important to know if they are direct visitors, referred through natural search engine results, referred from other sites or referred through paid search engine ads. This type of tracking will also reveal the keywords that are working to get visitors to your site. There are traffic tracking tools available for this.

Visitor Data

Visitor data should also be tested, tracked and optimized as a regular part of your marketing program. You want to know where they are located, which web browser they use, the type of operating system they use, connection speed and if they are a brand-new visitor or a repeat one. This will help you create the best visitor experience possible for those who come to your site. The same tracking tools that provide traffic data will also help you track visitor data.

Visitor Actions and Behaviour

You will also need to track visitor actions and behavior information. Details like the page of the site the visitor entered on and exited from will divulge the relevant information they were looking for. With such information, you will learn how well your landing pages and other content are working for you. You can also find out how long they stayed on your site, which will help you come up with ways to keep them there longer.

Record the links that get the most click-through traffic, so that you know what information attracts visitors most. The most important feature of tracking visitor behavior is the fact that you can find out the number of people who took action and what they actually did. There are a variety of technologies that allow you to track such information.

By regularly testing and tracking your site by the collection of important data, you will be equipped to optimise it so you get the best results possible. You will know what is working well and what needs to be changed. Discern what the data actually means, so you can change content or make site adjustments if necessary. Tracking the performance of your marketing will help you improve your business by getting the right people to your site who will then convert to sales.

Tracking The Performance Of Your Online Marketing Plan

Turn Your Old Photo Paper Prints into Modern Digital Format Albums

Although digital cameras have been around for a few years and are becoming more and more popular many of us still have a large number of older film camera paper prints, slides and negatives. Most people keep their paper prints and negatives at their homes and only use digital formats for new photos they shoot with their new digital cameras. In this article we will discuss converting your old paper prints into digital format.

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Photos are usually kept at home in one of three formats:

There are many advantages to digital photography. Having your photo album in digital format allows you to easily print paper copies either at home or using a printing service, to view your photos on your computer, to share photos with friends and family and maybe most importantly to practically archive your photos for eternity. So if digital format is that good why not convert all those old photos from traditional paper and negatives to digital? Here is how:

There are different considerations when converting from paper to digital. Professional photographers spend a lot of time and money on this process. For most amateurs and consumers very simple methods can be used which are both cheap and easy. Scanning paper prints and negatives requires different equipment and considerations. For most home users scanning the negatives is not necessary.

Scanning paper photos prints

Photo paper prints are easy to scan. You can choose to scan them yourself at home (purchasing a scanner that can do the job is usually cheap and costs less than a 0). You can also choose to mail them (or hand them) to a professional scanning service that will scan them for you and mail you back the originals and a DVD with the digital scans (such services include http://www.digmypics.com, http://www.digitalpickle.com, http://www.britepix.com and many more)

There are pros and cons to scanning at home or using a professional service. If you have a small number of photos scanning at home is easier. If you have plenty of photos using a service might be easier but you can end up spending more money. In addition mailing your one and only hardcopy of your photos is a risk since they might get lost.

If you are going to scan at home consider the following:

Scanning negatives and slides

Scanning negatives and slides is harder than scanning paper prints. In most cases it is easier and maybe cheaper to use a professional scanning service (such services include http://www.slidescanning.com, http://www.myspecialphotos.com, http://www.pixmonix.com and many more). If you want to scan at home your standard flat scanner will not be good enough. In most cases you will need to spend money on purchasing a film/slides scanner. Those scanners are more expensive than the flat paper scanners. Negatives and slides are small high resolution sources and thus require scanning at higher DPI than paper prints. In most cases 2400DPI or higher should be used.

The considerations for scanning negatives and slides are similar to scanning paper prints. If you need to scan just a few negatives or slides speed and ease are not important but if you're going to scan hundreds or more you should spend more money on scanners that can feed the negatives or slides automatically or can just load a roll of film and scan it.

The good news is that in most cases scanning negatives is not needed at all. For most amateurs and consumers scanning home photo paper prints is more than enough and scanning the source negatives is a not needed. It is recommended of course to keep the negatives in a safe place. You can use the digital scans for future prints or just for viewing on your computer screen and sharing with your friends and family.

In conclusion scanning your photo paper prints is easy. You can do it yourself at home or you can use a professional scanning service. You can convert all your memories into digital format with a small investment and make sure that you can enjoy those photos and also keep them in their original quality for eternity.

Turn Your Old Photo Paper Prints into Modern Digital Format Albums

How to Submit Your Site Map to Google, Yahoo! and MSN

XML Sitemaps are an easy way for webmasters to tell search engines about pages on their site that may be crawled by their robots.

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A typical XML Sitemap file lists each URL, together with information about when it was last updated, how often it normally changes, and how important it is, relative to other pages in the site). This helps search engines to more intelligently crawl your site.

In November 2006, Google, Yahoo! and MSN joined forces to support a new industry standard for sitemaps: Sitemaps 0.90. As long as webmasters follow the protocol, they can ensure their sites are fully and consistently indexed across all the major search engines (a real step forward). This article is important for all those with missing or poorly ranked pages.

The official site for the joint venture is at sitemaps.org and contains a lot of info about the new standard and it's syntax. What the site singularly fails to do is explain correctly how to submit your sitemap to the big three! The format suggested on the site of:

search-engine-url/ping?sitemap=your sitemap_url

does not currently work at any of the three sites! Until it does, this short article provides instructions for how to (a) create your sitemap and (b) how to submit to each of the three main search engines...

Creating your Sitemap

Some hosting providers (for example 1and1) provide utilities via their web control panel, to create your sitemap, so you should always check with your provider first. If this service is not available, then make a visit to xml-sitemaps.com and enter your site URL into the generator box. Copy-and-paste the resulting sitemap into notepad, then save-and-upload to your site with the file name: sitemap.xml

If you want to validate the XML prior to uploading to the search engines (useful if you have made any manual amendments), look at the XML validator (at the same site) where you can put in the URL of your sitemap and check it against the standard.

Submit sitemap to MSN

MSN have yet to implement a formal interface for Sitemap submission (as at July 2007). To monitor the situation, please visit (from time to time) the MSN Official Livesearch Blog (where where future announcements are likely to be found).

Whilst MSN have yet to implement a front door, there is a recognised back door for submitting your sitemap to the MSN Search index; namely moreover.com! You should use the following syntax directly in your browser URL box:

[http://api.moreover.com/ping?u=http://yourdomain.com/yoursitemap.xml]

Since February 2005, moreover.com have been the official provider of RSS feeds to the myMSN portal (see press release) and reliable evidence suggests that submission to Moreover will result in MSN spidering your pages within 2-3 weeks.

Note that, whilst MSN still do not support direct submission, they do suggest on their blog that you add a reference to your Sitemap into your robots.txt file (something now supported by sitemaps.org). For example:

User-agent: * Sitemap: [http://www.yourdomain.com/sitemap.xml] Disallow: /cgi-bin/

This would tell MSN (and all other engines) to crawl your sitemap file but not to crawl your cgi-bin directory. For more info on how to implement a robots.txt file (in the root of your site webserver) please visit: http://www.robotstxt.org

Submit sitemap to Google

Google originally developed the XML schema for sitemaps and have developed a dedicated portal for webmasters, from where you can submit your sitemap:

google.com/webmasters/

First, you need to tell Google all the sites you own, then verfiy that you indeed own them. The verifiaction is achieved by adding a metatag between the head tags on your site homepage. The syntax for the tag is as follows:

There are full instructions on how to do this on the Google site.

Submit sitemap to Yahoo

Yahoo follows a similar approach to Google. Again, there is a dedicated sevice for webmasters (Yahoo! Site Explorer) and a procedure for verifying your ownsership of the site. First go to:

siteexplorer.search.yahoo.com/

Add a site, then click on the verification button. You can then download a verfication key html file - which you will need to upload to the root directory of your webserver. Then you can return to Site Explorer and tell Yahoo to start authentication. This will take up to 24 hours. At the same time you can also add your sitemap by clicking on the manage button and then adding the sitemap as a feed.

Submit sitemap to Ask

Ask follows a simpler approach to the other three. To submit you sitemap, you simply enter a ping URL, followed by the full URL of where your sitemap is located:

http://submissions.ask.com/ping?sitemap=http%3A//www.yourdomain.com/sitemap.xml

After clicking return, you will get a reassuring message from Ask that they have received your submission. Very neat!

How to Submit Your Site Map to Google, Yahoo! and MSN

Choosing a Good SEO Company in India

For every online business, SEO (Search Engine Optimization) is the core mantra of success in the business. It is the process by which a search engine optimizer brings your business website to rank highly among major search engines like google, msn, yahoo, etc. The process of SEO is very beneficial to drive more and more traffic to your website and that turns in to revenue. Unique content, relevant keywords and link popularity are the major factors to provide high rank in any search engine.

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But choosing the right SEO Company is also a very important for any online business success. If a good SEO can hit your business then no doubt a bad SEO can be responsible to make your business flop. So, always hire a good and experienced SEO so that you can be success in your online marketing business. There are quite number of companies that provide SEO services for your online business. But problem is how to choose a good and right company that satisfies your needs and requirements? Here are some tips that can get you helpful idea to choose a good SEO India based company.

o Never go with that SEO Company India that guarantee a #1 ranking in search engine because according to Google no one can guarantee for #1 ranking in search engine.

o Before selecting a SEO services India based company, don't forget to ask for references and list of client websites and some of its website success that will be helpful to find out fair idea of the company services.

o Also check backlinks for your website from websites of good reputation.

o Do not go with those companies that use short cut tricks to optimize your website and promise you instant result of your website.

o Hire an SEO services India based company that provides you long term solution.

o Also know about company experience that services you are opting for.

o Go for that SEO Company that provides you continuous customer supports.

By following above mentioned tips one can select a good SEO India based company for your online business. A good and experienced company analyzes your website well and provides you with a thorough repot as to your requirements and then work on it to ranks high in different search engines like google, msn, yahoo, AltaVista, etc. A good company believes in long term result not in instant result. It works on various facets of your website so that it can rank your website high and maintain it. These are some of the many tips of choosing a good SEO company in and from India that will suit your needs and requirements.

Choosing a Good SEO Company in India

How to Make Your Blog Known Across the Internet

Blogging is such a good way to make money online that every single blogger wants to setup a full time online business with his blog and hence they keep finding the ways and strategies to make their blog known across the internet and make it more popular for better traffic from search engines.

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If you are one of them and want to lift up your blog popularity, I am here to help you out. Basically there are many strategies that must be followed for successful blogging like good quality writing, but most important is the marketing of your blog. Because if people do not know about your blog, how they will find valuable information you are writing on your blog?

The best way to make your blog popular is to share it with online people. You can do this with any of the below blog marketing methods.

Article Marketing:

Do what I am doing here. I mean, share your blog contents to top most article directories like EzineArticles. The number of directories depends on your but must be around 15 to 20 to get enough exposure for your blog.

You might not be aware that article directories are used to re publish your content on many other similar websites and blogs. This helps you spread your blog content with backlink to your blog across the world and after years, you will have thousands of backlinks from thousands of similar blogs.

Social Media Marketing:

Give your blog a title name like "Make Money Online Guide" or "Guide to Earn Money Online" as I did. You this title name to create social media profiles like facebook, twitter and MySpace. You can create up to 50 social media profiles in all different social sites. Give some time to these profiles to build social network, expand your friends and followers list and keep sharing your each blog posts with all your social profiles.

Do not forget to put social buttons on your blog posts so that your visitors can re share it in their social network if they like your content.

Forums and Discussion Groups:

What ever your blog niche is, you can definitely find top ranking discussion boards and forums in that niche. You can participate in discussion and improve your credibility by sharing your expert knowledge with the board members. Each forum post will display signature where you can put link to your blog with eye catching anchor text.

I think these three strategies if followed in right way, are enough to make you successful blogger and to help you generate income from your blog.

How to Make Your Blog Known Across the Internet

How to Advertise Online

Nowadays, the Internet is a place where people from all around the world gather together every single day. With literally billions logging in, there are a lot of opportunities for a business to draw in customers. You let your business be known in the real world with advertising, which can also be the same thing online. Of course, there are differences with the real world and in cyberspace, but there are ways to advertise online and get those potential customers to recognize your business.

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1. List yourself in search engines. Basically, you pay a search engine, mostly Google, to place ads in different popular websites. This way, you are sponsored while you pay less than what you should in any other method.

2. Market through e-mail. This is one of the most misunderstood methods due to its relation to spam e-mails. The proper way of doing it is like sending sales letters to e-mail addresses that are included in your list. Knowing how to utilize email marketing can make you double your profits in no time.

3. Develop banner ads. This is one of the best form of online advertisements. Banners are strategically positioned on websites which are frequented by your target market. Unlike pop-up ads, banner ads are still deemed effective in terms of bringing businesses increased sales and profits.

4. Build a promotional website. Provide a place in the internet where your prospective clients can visit when they are in need of information about the products and services that you offer.

5. Go for PPC advertising. Pay per click advertising is taking the internet by storm. Why? It's because it is now the hottest method used by most online businessmen in advertising their products and services. Because of its effectiveness, it is now the most recommended method in online advertising.

How to Advertise Online

Offpage SEO Work

Nobody can deny that SEO (Search Engine Optimization) plays a very important role in promoting a website nowadays. Getting real and quality visitors from search engines is better than buying ads at other websites. Doing some basic SEO work for your website is not so difficult, you just need to do onpage SEO and offpage SEO work for your website. Most of time, offpage SO work means backlinks building work. Building quality backlinks to your website helps you get a lot of visitors, and ranking high your keyword in search engines.

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How to get quality backlinks to your website? Usually, there are some traditional methods. Submitting your website to directory website is useful, but you should not spam or use any software, just submit your website to top directory websites, or your will be punished by search engines. Another link building method is Yahoo Answers, and it is free. Answering some questions in yahoo answers help you get quality visitors and backlinks. Adding your link in forum signatures and posting in forum is a good way to get backlinks. I tried many times, i prefer HTML forum than other forums, from which you can easily get good and quick backlinks to your website (when you check backlinks in yahoo). Even you can write some article including your link there, then submit to article and press release website. I have heard that someone who do affiliates programs using this methods, so I think it is a good way to get backlinks. Social bookmarking service can help you get many SEO friendly backlinks to your website. Even you can do it yourself for free, just create a social bookmarking website account, then submit your website details.

Offpage SEO work of course is a long term work. If you want to keep your website ranking high in search engines, then building backlinks to your website consistently. If you do not want to do this task, then you can ask for this kind of service from some backlinks providers. In a word, offpage SEO work is important as onpage SEO work, you should not ignore it.

Offpage SEO Work